I'm a digital marketing specialist who turns everyday small-business moments — a salon appointment, a hawker-style dinner, a listing walkthrough — into campaigns that actually get looked at twice.
Over the past few years I've planned social calendars, written email flows, mapped funnels, and built CRM pipelines for brands across beauty, food & beverage, e-commerce, and real estate in Malaysia and Singapore. I design in Canva, edit in CapCut, generate creative with Higgsfield, and think out loud with Claude and ChatGPT — using AI to move faster without losing the craft.
Every project in this book is clearly labeled as a Concept Project / Portfolio Demonstration — built to show how I think and execute, not to claim real client results I haven't earned yet.
Content pillars, calendars, and on-brand visual systems that keep a feed consistent — and worth following.
Lifecycle flows — welcome, abandoned cart, win-back — built to turn one-time buyers into repeat customers.
Offer-to-checkout journeys mapped end to end, from ad hook to retargeting sequence.
Short-form video, carousels, and copy — planned, designed, and edited for how people actually scroll.
HubSpot pipelines and follow-up cadences that stop hot leads from going cold.
Claude, ChatGPT & Higgsfield woven into the workflow for faster ideation, copy, and visual concepting.
Kar-Men Phang is a Malaysia-based digital marketing specialist providing social media, email marketing, funnel strategy, and content production support to hospitality, retail, e-commerce, and real estate businesses across Malaysia and Singapore.
Canva, CapCut, Higgsfield, HubSpot, Mailchimp, Google Analytics, Zillow, Notion, Claude, ChatGPT
karmenphang2@gmail.com · +60 11-1635 0635 · linkedin.com/in/va-karmenphang